Time to Commercialize Divorce

Society doesn’t prepare you for divorce.  Still, you would’ve thought by now that someone would have figured out a way to turn it into a profit-generating machine, much the same way we do with weddings. Makes sense when you consider that half of first marriages and about 75% of second marriages end in divorce. In fact, it is so prevalent that with a little bit of pluck, a company could step right in and turn divorce into a cash cow.

Billions of dollars are poured into weddings each year. Yet, except for all the family lawyers who are raking in the dough, divorce is a poor relation. Let’s face it, divorce doesn’t get half the respect that is reaped upon the marriage vows. For instance, we have bridal showers but no divorce showers, which could come in handy, if you ask me. After all, you end up losing half of your kitchen supplies, linens and furniture in the split.

It wouldn't hurt for someone like Courtney Cox to have a divorce planner.

No divorce planners either. Think how easy it could be! No fuss, no muss because the divorce planner takes care of all the pesky details, like the settlement, drawing up the papers, garnering your ex’s wages if necessary (because he’d rather pay for his girlfriend’s day at the spa than child support). Voila! All you have to do is show up and sign the final decree!

There are no bachelor-again-to-be parties. You can’t place an order for a chocolate raspberry four-tier divorce cake for your Coming Out—Again! party. No divorce bazaars held at the convention center, where you can go and find a good attorney, get some therapy and a much needed massage to relieve you of all the aches, pains and thorns in your side that your spouse gave you. Worst of all, no divorce registries at Pottery Barn—or even Target. Trust me, I could think of at least two dozen items I would have liked to put on that registry.

There is no divorce month. June is for weddings but what’s a good month to sign your divorce papers? For me, it was December. The 7th of December, to be exact, better known as Pearl Harbor Day. A day that will live in infamy, according to FDR.

And where are all the divorce magazines? There are plenty of bridal magazines, but where can I get the latest info, all I need to know about the D word? Martha Stewart is all over weddings. Why can’t she toss us divorcees a bone? Actually, there is one magazine devoted to divorce, aptly called Divorce Magazine, but it’s only published twice a year. I don’t know about you but I couldn’t wait that long for my next issue. If brides can have a monthly magazine, then surely the rest of us should too. In fact, Brides and Divorce Magazine could be sold together. Two for the price of one. What a deal! Might as well, considering that half of all those brides will be wishing they had a magazine on divorce at some point. And who knows? Maybe having an issue of Divorce Magazine sitting on the coffee table would be just the thing to remind newlyweds that it takes effort to make marriage work.

Divorce. It’s a simple, easy to pronounce, two-syllable word that doesn’t begin to convey the agony, the ripping of your insides that getting a divorce can bring. That, and the realization that your world will never be the same. So come on, Corporate America, make a commercial success out of this opportunity! And maybe, just maybe, it’ll help ease some of the pain.