Are You as Trademark Savvy as Disney?

Kudos to Disney for having the savoir-faire—and the wherewithal—to trademark “SEAL Team 6.”  Yes, while the rest of us were wondering if Osama Bin Laden was really dead and whether we needed to see a photo of him, gun shot wound and all, in order to believe it, everyone’s favorite mouse, Mickey, was quietly meeting with lawyers, and drawing up the proper papers to trademark the two little words and the one number comprising the stealth band of men that brought down Bin Laden. Which is why, from here on, they will be known as Disney’s SEAL Team 6! Coming to an amusement park near you! Well played, Mickey, well played.

Mickey, the Wizard of Trademarks!

Why did Disney do this? Shrewd business sense, if you ask me. Because now, if anyone wants to make a movie, create a video game, or merchandise anything relating to the SEAL Team 6, they’ll first have to answer to Disney.

Which gives me an idea, why leave the trademarking business to a mouse, when we can do it, too? So I’m getting The Donald to help me.  That’s Donald as in Duck (not Trump, for goodness sakes!).

The duck and I are going to start pouring through mass media and trademark every key word we see—anything that is remotely making news.  I’m savvy enough to know that such words–like Charlie Sheen’s “Winning”–are sure to look ultra cool on a t-shirt, a bumper sticker or adapted into a movie.  We’re going to pour through such bastions of journalistic integrity, as my latest issues of People magazine and Entertainment Weekly, as well as Archie Comics. Ok, maybe this last one won’t help a bit, but, what the heck, I have a weakness for Archie, Betty and Veronica. (My pal, Ruby knows what I’m talking about.).  Here are a few of the terms I already know I’m going to trademark:

The Newlyweds:  Last month, we had the royal wedding. This month, Reese Witherspoon and Blake Shelton tied the knot, though not to each other. So it seems that just about every day another prominent figure is getting hitched which means, inevitably, the word newlywed will appear on some Internet site. Trademark? Check!

Splitsville:  With so many weddings, come the separations—after the honeymoon is over, that is. Seems every week another celeb couple announces they’re splitting up and I’m going to be ready when they do. They’ll have to see me first before getting the green light to use this term.

Green light:  Everyone in Hollywood green lights something at some point.  They’ll have to pay me a residual each time they do! Green light away, my friends!

Jail, bail, DUI, probation:  Lindsay Lohan, Mickey Rourke, and Rick Springfield—look out! You are going to owe me so much money next time!

Defining Moment:  The media love to talk about defining moments, especially when it comes to the office of the president.  Did Monica Lewinsky prove to be a defining moment for President Clinton? Was Hurricane Katrina a defining moment for President Bush?  Was the BP oil spill a defining moment for President Obama?  Every time there’s a new crisis, it is inevitably considered to be a defining moment and, frankly, there’s been too many defining moments. So many that I think it has lost its meaning.  But who cares? I’ll trademark it, anyway!

No-hitter:  Just in time for baseball season. I’m not a fan by any means, but I’ve heard this term before and I expect it’ll be used again. So, who’s ready to hit a no-hitter this season?

Princess Beatrice’s Fascinator: The wedding may long be over, but folks haven’t stopped talking about this incredibly provocative hat and I’m going to be all set for when the movie is made! Let the merchandising begin!

According to the Huffington Post, Disney’s application for the SEAL Team 6 trademark covers everything from entertainment and education services, to toys and games to clothing.  Imagine all the possibilities, then, when I trademark Princess Beatrice’s Fascinator, which already looks like a toy and can most assuredly be turned into a fascinating purse or a divine pair of shoes.  Envision, if you can, when Defining Moment is plastered on a pair of boxer shorts. The applications are endless!  Soon enough, I’ll be reaping in the rewards of my trademark know-how!

So, ask yourself this: Are you as trademark savvy as Disney?  If so, what’ll you trademark?  After all, we can’t let the Mouse have all the fun.

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11 thoughts on “Are You as Trademark Savvy as Disney?

  1. Monica, I’m going to trademark “dude,” “whatever,” “tweets” and “peeps.” What do you think, will I make any money? Great post, lady!

    • Sure you do! There are plenty of terms and phrases to go around. Pretty soon we’ll all have trademarked every phrase in existence and we’ll be able to retire and rest on our residuals!

  2. Fun post, Monica!

    I think I’ll trademark the phrase “At the end of the day”…I’d be rich just from the number of times the Saint John city major utters it!

    Wendy

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